Monday, January 31, 2011

Barn Charm


(enlarge for more detail)
I've posted about this kind of barn before; but I always stop and photograph one I haven't previously seen. For those of you who aren't familiar with them they are called Mail Pouch barns. It was a form of advertisement for a tobacco company out of Wheeling, West Virginia. I've said before I don't condone the advertisement itself. However, to those of us who grew up seeing them along the highways these old rustic barn billboards have become treasured as a vital piece of Americana.
In my latest research I found the Mail Pouch Company sold a sweet tobacco called WOW back in 1938. The product was short lived and only lasted about ten years. Fewer barns advertised WOW and today they are considered a rare find. Which is why I was happy I had stopped and taken a photo of this one last week. If you look closely the WOW logo is bleeding through the Mail Pouch one on this particular barn.

I included this shot especially for Tricia. She commented to me last week that all the barns I've posted seemed set among the hills. Yes, my West Virginia Hills...majestic and grand!
For more Barn Charm visit Tricia here.

21 comments:

Rose said...

Oh, that last picture looks so good to me...hills and hollers are where I come from.

And I love seeing the old Mail Pouch barbs...

Rachel Roushey said...

I haven't spent too much time in that part of the country so I haven't seen barns like this before. It seems like an interesting way to advertise without having to put up huge billboards that distract from the wonderful landscape. Thanks for doing some research on the company, it's always interesting to find out more about what the story behind something is. the hills of West Virginia looks wonderful.

EG Wow said...

I think the only place I have seen mail pouch barns is on your blog. :) They must be a West Virginia and surrounding area phenomenon. I think they are very cool heritage barns, a part of fairly recent history.

Betsy from Tennessee said...

Neat barn, Carletta.... I have never heard of the Mail Pouch company --but the barn reminded me of our See Rock City barns....

Love your barn.
Hugs,
Betsy

Elaine said...

Lovely photo! I remember seeing the Mail Pouch barn advertisements when I was a kid on the West Coast. Out of curiosity I Googled Mail Pouch and found out the barns were painted from 1890 to 1992 over much of the country. At first the farmers were paid $1 to $2 dollars a year, but they also got their whole barn painted. That was a good deal for the farmers.

Carol said...

Great shots of this old barn. I do like the second photo with the hill behind. We have these mail pouch barns in Ohio also.

Kim, USA said...

I thought at first it's like the old store but it's a barn. That's really a rare find. Thanks for sharing!
Barn Charm

Sally in WA said...

Beautiful capture, Carletta. I remember seeing advertisements on barns when I was growing up back east. This one seems to have some real history with that ad painted on it.

Perry said...

Very nice. You are right, a piece of american history there. I love seeing these paintings on buildings showing where we have come from. Thanks for sharing! Here is my entry.

George said...

You found another neat barn in a neat setting. I've seen Mail Pouch barns before, but never a WOW barn. All I can say is -- WOW, what a great capture.

Springman said...

WOW is right! I love these adverts on old buildings. Wonderful capture.

Tricia said...

And this one, too, right there snuggled up next to the hill & CHECK OUT THAT FOUNDATION! The rock foundations are my faves... older & more history... I love history, too! =)
I'd never heard of the WoW tobacco, but we do have a few ad-painted barns between here & St Louis that I remember seeing when I was a kid going up to visit my grand-parents. I'm going to have to get back out on the road & see if I can find some of them again...

Thanks so much, Carletta!

Tricia said...

PS That'll be my project when Spring hits... I love getting out when Spring finally arrives after all this gloomy cold weather! Oh, now I'm excited & can't wait!!! =)

Evelyn S. said...

I love that you've captured two kinds of history in this photo....the barn and the advertising. There's something about those old advertisements painted on structures...quite nostalgic!

kaye said...

love these barn shots you've been posting.

Janie B said...

Really great pictures. I may have to paint that scene.

diane b said...

A barn with character.

JunieRose2005 said...

Very nice! I love seeing all the old barns that you find!!

Neal said...

I love the last picture with the hill. :) There used to be one or two of those barns on our way to TN.

Pat said...

The stories this barn could tell! This is just great!

Paxie said...

You know I love barns and I remember when you posted the other photo...

I need to go for some country rides and see what I can find. This is NC and there should be some!!